Peter has more than 18 years’ experience across the health food, vitamins and dietary supplements industry such as Goodman Fielder, Blackmores, Vitaco and Mr Vitamins. He started his career in accounting before moving into institutional and international banking, where he spent a number of years trading currency and commodity derivatives for a number of major Australian banks. Peter is currently the Managing Director of Designs For Health Australia - a Vitamins & Dietary Supplements business that sells exclusively to the Practitioner Channel. The business commenced operations in October 2018 and has become the fastest growing Practitioner brand in Australia.